81%
trillion annually
all services
Executive Media Training
What We Do
I work directly with the CEOs of large organizations subject matter experts to transform them from capable communicators into commanding media authorities. Our proven methodology doesn't just prepare them for media appearances—it helps them to drive market value.
Who It’s For
Enterprise CEOs or Subject Matter Experts who are on TV or need to be on TV (typically via their Communications Teams)
Before & After
Watch Lynn’s client: Kirsten Jordan, before and after Media Training
how it Works
There is a proven formula developed from the methodology and process that Lynn, a veteran on-camera national news anchor, developed over the past 20 years based upon seeing which guests presented and communicated effectively and which did not.
The formula allows each individual to become the best version of themselves - in front of an audience or a camera.
"I have partnered with Lynn and the team at Lynn Smith Media & Communications for 2+ years. They are now our ‘go-to’ resource for executive media training and leadership communications training. Without fail, our leaders come away from the individualized, dynamic sessions with Lynn and her team raving fans. They trust her and value her feedback. I love the Lynn Smith Media & Communications team’s turnkey approach and flawless execution. I know each executive I turn over to Lynn and her team will be in great hands!"
Lisa Aloisio
Director, Public Relations Cox Automotive
Why it Works
We offer a proven methodology that has been simplified to teach each person how they can authentically be the best version of themselves and communicate effectively using their own superpowers.
Lynn has been in the shoes of every CEO and truly empathizes with the criticality of performing well.
Others focus on tactical, technical and generic applications that are unspecific to the individual and simply add to the list of things the CEO must do right in their heads. It’s an ineffective strategy.
Having conducted thousands of interviews from the anchor chair, I don't just teach media training - I share battle-tested insights from both sides of the camera. You'll learn exactly what producers are looking for, what makes audiences engage, and how to become a sought-after media presence.
Traditional media training is tactical, this is transformational.
Why It Matters
of the fastest growing companies since 2015 are led by a publicly vocal CEO that is often in the media.
Source Link
87%
trillion annually
of CEOs agree that a strong reputation makes it easier to attract investors.
Source Link
44%
trillion annually
of a company's market value is estimated to come from the CEO's reputation.
Source Link